Best Online Store Builder:

That’s a lot of information to take in. Choosing the best online store builder isn’t always easy – especially when the best option for you may not actually be the highest ranked ecommerce website builder.

To help you out, here’s a short, handy summary of our best online store website builders, and what they’re best for:

  • Wix – Best Website Builder With Ecommerce Functionality


There are many website builders available, so when choosing the option that is the best for you, consider the following: 


The format is the skeleton of your site, and you will need to ensure that the layouts offered by the web designer are proficient, stylishly satisfying, and reflect you and your image.


Wix is one of the best website builders at helping you rank highly on Google. You can edit meta titles and descriptions, customize URLs, and even tweak header code.

There’s also a whole host of SEO apps available from Wix’s app market if you need guidance or keyword support. From our own SEO testing, only Weebly came close to Wix for how good its SEO offerings were


Judged on the amount of products you can sell, the ability to create multiple variant options (e.g. the size AND color of a t-shirt), if you can import products in bulk, the stock management available, whether you get revenue reports, and if you can see visitor counts. This is then turned into a score out of 5.


All Wix websites come with built-in SSL security certificates. SSL stands for ‘Secure Sockets Layer’, and all it really means is that your visitors will know the site they’re on is safe thanks to the little padlock icon that appears next to your URL.

To stop you tearing your hair out should anything go wrong, Wix also has a handy autosave feature. Multiple versions of your website will be backed up, so you can restore your website to a previous point in a matter of clicks. Phew!


As the name suggests, Ascend by Wix helps your business reach higher levels. It’s an all-in-one solution, letting you connect with customers, automate your workflow, and generally promote your business.

What makes Ascend so different? While Squarespace and Weebly have introduced more marketing tools, the Wix package is much more ambitious. It covers 20 product areas all in one place, including:

  • Live chat
  • Wix automations (like personalized messages and notifications)
  • Email marketing
  • Social media posts
  • SEO


The question mark buttons scattered throughout Wix’s editor are small in size, but mighty useful!

Each button opens up a box packed with clever tips about the tool it’s attached to, drawn from Wix’s huge Help Center. Some boxes even feature a video tutorial.

If you’re looking for a more personal touch, you can get in contact with Wix directly via email or phone from Monday to Thursday, 5am-5pm EST.

Wix doesn’t currently offer live chat support, but you can get your questions answered by contacting Wix directly on social media, or by a fellow user on Wix’s official forum.


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